How to opt out of Google’s Interest Based Advertising

So Google has been observing and collecting your interests online – the kind of sites you visit and what not. And based on it you are being shown Adsense ads across the web. Want to opt out of this for some reason? Google allows you to opt out of its interest-based advertising. It even allows you to edit your interests so that you may see relevant ads. All you have to do is to visit the Google Ads preferences page and submit your choices. Comes in handy just in case you thought you didn’t have an option.