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Adsense now being served through doubleclick

My Adsense earnings have been reduced to less than half. Digging into the issue I realized that Adsense ads are no more served by the old server but instead use the new Google acquired Doubleclick servers to serve the ads. Hovering the cursor over these ads does not show up the url on the status bar. So I had to fire up the DOMinspector instead to pull out the information. Click on the image to see full size.

adsense doubleclick 300x152 Adsense now being served through doubleclick

I can only wonder if going for an alternative makes more sense. I’ve been really looking forward to implement Chitika but those ads don’t appear elegant. It’s been an uphill task for Chitika to co-exist with Adsense and they have really themed up their ads to appear distinct from Adsense. And finally they’ve lost their elegance. But I’ll only be willing to implement one of these at a time. Only time will tell. Have you noticed a decrease in your Adsense earnings?

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{ 2 comments… read them below or add one }

1 Vik Chhabra December 11, 2008 at 9:03 pm

In regards to our ads appearing elegant…we now offer “tabless” ads. You have two different versions to choose from. Our CTR is consistently higher than that of Adsense or any other CPC ad for that matter.

I wouldn’t say that it has been an uphill task for Chitika to co-exist with Adsense. We know have over 25,000 publishers running our ad with Adsense.

“Chitika is one of my higher revenue ad networks especially my eCPM from Chitika|Premium ad units. Overall, I’ve noticed a 300% increase in revenue over what I was using before.” Johns Wu Bankaholic.com

“Instead of replacing AdSense, we are using Chitika Premium to generate additional incremental revenue from our existing content. We are very happy with the Chitika Premium ads right now — and with the additional revenue which they are generating.” Will Spencer tech-faq.com

“My Chitika Premium results have rivaled Google AdSense…”
Chris Pirillo lockergnome.com

Let me know if you need any additional information…

Thanks!
Vik -

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2 Shivanand Sharma December 12, 2008 at 2:06 pm

Vik: Glad to find you here. I’ve writted back to the customer care requesting additional info about additional ads. I hope they will provide me the two different versions that you have mentioned. I really look forward to it.

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